Ben Segal joins Create CX as CXO.
From being a CX leader of one brand to consultant for many, many brands, I am excited to share my recent promotion and publicly announce my joining Create CX as their new Chief Experience Officer (CXO). This new role allows me to have a broader impact, as I work across dozens of brands, helping them to elevate their customer experience.
Since I started working with @leeor in January, it has been both challenging and rewarding. It’s been very energizing to be in a position where I can flex everything I’ve learned in order to help a broad spectrum of brands succeed.
There’s a lot I want to share about my experience so far, but for now, I will keep it short with one main takeaway.
Time Management
Managing time effectively is crucial when working with multiple brands. In my previous role, my focus was on a single brand, single CX team, and managing up to a single group of leaders leading to a more concentrated approach. Realizing that value and productivity can be broken into 15 minute increments. Leeor opened me up to a new way of thinking, called the “laundry cycle”. When your clothes are in the drying cycle, you should be able to focus and finish a task. Then onto the next. So on and so on.
Leeor’s favorite time management tip is to simply ‘keep the ball rolling’. By doing a little bit everyday, incrementally, you’ll be amazed where you end up. This opened my eyes to a new level of productivity but also (and maybe more important) unblocking trivial hurdles. Nothing seems too big or too small anymore, we have to keep the task moving.
At Create CX, we let the internal stakeholders truly focus on their day-to-day and we push the envelope forward for our brands while leveraging their existing internal processes. We’re not here to reinvent the wheel, but to add value and find areas of opportunity.
Moving Forward
I am incredibly grateful for the opportunity to be CXO at Create CX, under the guidance and direction of the Founder & CEO, Leeor Cohen. Together, we are committed to helping brands enhance their customer experiences and achieve remarkable results.
Click here to see who we’ve been working with!